Google Sites vs Blogger

Introduction

Both Google Blogger and Google Sites are free and user-friendly website builder platforms offered by Google, but they serve slightly different purposes.

  • Google Sites is primarily designed for creating professional-looking websites that require minimal updates over time. It is ideal for portfolios of work, showcasing products or services, or providing static information about an organization or event.
  • On the other hand, Google Blogger focuses on sharing the writer's thoughts and ideas through frequently updated blog posts.



Building Your Site: Structure and Customization

Google Sites excels at building organized and professional-looking websites, offering users a wealth of flexible customization options.

  • With drag-and-drop functionality, users can add text boxes, buttons, dividers, images, content blocks, placeholders, YouTube videos, and maps to each webpage.
  • The integration of Google Workspace (e.g., Docs, Sheets, Slides, and Forms) is almost seamless with Google Sites.
  • Additionally, it allows for the creation of pages and subpages with corresponding URLs, facilitating the development of a more complex website structure.

Google Sites

In contrast, a typical Google Blogger homepage displays recently published blog posts.

  • Blogger features a simpler webpage design, with a standardized theme and layout, all to focus on writing blog posts.
  • These posts are typically arranged in reverse chronological order, with their URLs containing the year and month of first publication (e.g., "https://xxx.blogspot.com/2024/07/...").

Google Blogger



Going Further: SEO and Monetization

When it comes to search engine optimization (SEO), Google Blogger holds a significant advantage over Google Sites.

  • Blogger allows users to add labels and search descriptions to each blog post, which improves discoverability by search engines.
  • Although Google Sites is a Google product, it lacks metadata and SEO options. This makes it a less suitable platform if your primary goal is to attract traffic through organic search.

While both platforms integrate with Google Analytics, Blogger's built-in dashboard provides readily accessible statistics on key metrics like the number of posts, followers, page views, and even top-performing blog posts.

  • You can quickly understand your blog's performance at a glance, without needing to delve into separate analytics reports.

Blogger's built-in stats dashboard

Most importantly, bloggers can monetize their content through the Google AdSense program, which is not available on Google Sites.



Summary

The choice between Google Sites and Blogger depends on your specific needs.

Both platforms offer unique strengths:

  • Google Sites excels at creating professional, static websites, while Google Blogger shines in content creation and allows for monetization through AdSense.

Consider your website's purpose and desired features to make the best decision.



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